Anna is born and raised in Stockholm, Sweden.
She has a Bachelor of Arts degree in Fashion Design from Istituto Europeo di Design.

For 12 years she has been working as a fashion designer at H&M HQ.
Currently working as a designer for the Regional Relevance team at H&M, building unique collections for the southern hemisphere, as well as creating collections for special occasions like Ramadan, Ied, Diwali, Lunar New Year and other unique drops.

Previously she has been working as a designer for the EDITION Department, which focuses on the high end pieces, topping off the womenswear assortment. EDITION also makes all the campaigns for H&M ladies.

Anna has a deep knowledge of the fashion and the retail business.
She has a lot of insight into the most attractive garments, qualities and silhouettes on the market.

Since working for several different department within her company, Anna has the ability to adapt to different brands and target customers.

She is open for new challenges and opportunities.

For CV and Cover Letter, please contact her at
anna@hegerfors.com